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What Is PPC & How Paid Search Marketing Works

What Is PPC?

Pay-per-click i.e  (PPC) is an advertising model that lets advertisers place ads on an advertising platform such as Facebook, Google, and search Engines,  and pay the host of the platform when their ad is clicked.

The goal of these ads are to lead the user who clicks to the advertiser’s website or applications, where the user can complete a valuable action such as purchasing a product.

Search engines i.e  ( Google, Yahoo, Bing, Baidu ) are popular host platforms that allow advertisers to display ads relevant to what users are searching for.

Advertising services such as  Google Ads and Microsoft Ads operates with the real-time bidding (RTB), where advertising inventory are been sold in a private automated auction using real-time data. 

Every time our ad is been clicked by a user, sending a visitor to our website, we have to pay the search engine a small amount. When PPC( Pay-Per-Click )  are working properly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $4 for a click, but the click results in a $400 sale, then we’ve made a heavy profit.

Here are the main benefits / Factors  of a paid strategy:

  • Increased SERP Visibility. :- SEO practices might land you in the top organic position, but paid ads helps you get on your audience’s radar immediately. 
  • It Can Be Used with Other Channels:-  Use paid search to direct traffic to other channels, specific pieces of content.
  • Qualified Prospects:-  As search ads target specific search queries and target audiences, as it allows you to put your ad right in front of people who are already searching for a solution which you are providing. As impression-focused ads like Display ads or the ones you might find in your Facebook feed aim to capture searcher attention passively, and targeting based on query allows you to tap into an audience with intent. These people are actively searching for solutions as they’re starting the research process or ready to buy.
  • Audience Insights :-  Paid search also allows marketers to learn more about their prospects ( products) , campaign performance, and the kind of return on investment (ROI) they’re getting from their ad spend.

How Paid Search Works

As every a time there’s an ad spot on all the search engine results pages (SERP), as an auction takes place for the particular keywords. As combination of multiple factors, including the bid amount and the quality of the ad, decide the winner who will appear in the top position.

As these auctions are what keeps the gears of PPC ( Pay-Per-Click )  moving. As they begin when someone searches for something on a search engine. As if there are advertisers interested in showing relevant ads related to a user’s search query, an auction is triggered based on keywords that are been bid on by advertisers.

Any  ads that win the auction,  then it appears on the search engine results page.

To get involved in these auctions, advertisers use accounts on platforms such as  Google Ads to set up their ads and determine where and when they would like those ads to appear. As in these ways the PPC( Pay-Per-Click) works.

What Is PPC & How Paid Search Marketing Works

What Is PPC?

Pay-per-click i.e  (PPC) is an advertising model that lets advertisers place ads on an advertising platform such as Facebook, Google, and search Engines,  and pay the host of the platform when their ad is clicked.

The goal of these ads are to lead the user who clicks to the advertiser’s website or applications, where the user can complete a valuable action such as purchasing a product.

Search engines i.e  ( Google, Yahoo, Bing, Baidu ) are popular host platforms that allow advertisers to display ads relevant to what users are searching for.

Advertising services such as  Google Ads and Microsoft Ads operates with the real-time bidding (RTB), where advertising inventory are been sold in a private automated auction using real-time data. 

Every time our ad is been clicked by a user, sending a visitor to our website, we have to pay the search engine a small amount. When PPC( Pay-Per-Click )  are working properly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $4 for a click, but the click results in a $400 sale, then we’ve made a heavy profit.

Here are the main benefits / Factors  of a paid strategy:

  • Increased SERP Visibility. :- SEO practices might land you in the top organic position, but paid ads helps you get on your audience’s radar immediately. 
  • It Can Be Used with Other Channels:-  Use paid search to direct traffic to other channels, specific pieces of content.
  • Qualified Prospects:-  As search ads target specific search queries and target audiences, as it allows you to put your ad right in front of people who are already searching for a solution which you are providing. As impression-focused ads like Display ads or the ones you might find in your Facebook feed aim to capture searcher attention passively, and targeting based on query allows you to tap into an audience with intent. These people are actively searching for solutions as they’re starting the research process or ready to buy.
  • Audience Insights :-  Paid search also allows marketers to learn more about their prospects ( products) , campaign performance, and the kind of return on investment (ROI) they’re getting from their ad spend.

How Paid Search Works

As every a time there’s an ad spot on all the search engine results pages (SERP), as an auction takes place for the particular keywords. As combination of multiple factors, including the bid amount and the quality of the ad, decide the winner who will appear in the top position.

As these auctions are what keeps the gears of PPC ( Pay-Per-Click )  moving. As they begin when someone searches for something on a search engine. As if there are advertisers interested in showing relevant ads related to a user’s search query, an auction is triggered based on keywords that are been bid on by advertisers.

Any  ads that win the auction,  then it appears on the search engine results page.

To get involved in these auctions, advertisers use accounts on platforms such as  Google Ads to set up their ads and determine where and when they would like those ads to appear. As in these ways the PPC( Pay-Per-Click) works.