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Beaumont Hospital is a large academic teaching hospital 5km north of Dublin City centre. They provide emergency and acute care services across 54 medical specialties to a local community of some 290,000 people, while employing over 3,000 staff.

Success Stories

Best Practices to Improve the Ranking for Your Website

As we are in the 21st Century where everything is globalizing, all things are been present Online, so most of all the population do rely on the Search Engines such as Google, Yahoo, to solve their queries. 

As it ranges from finding the best cafes & restaurants in the particular locality to find the top most physicians & healthcare organizations in nearby areas. 

As in this era, many people trust Google to choose what’s best and better for them. So, it’s very essential to build a strong online presence, and also in getting the top most ranking on search engine result pages (SERPs). 

But how it’s been possible without the help of good healthcare marketing services?

Today, the healthcare industry is been considered as one of the most competitive industries. And to stand on top rank, healthcare professionals are required to be updated with varied digital marketing strategies and choose the best ones for their business. Having a website show up naturally on top of the search result page, as it will be more beneficial to drive the right traffic and get genuine leads for the business. 

But is it possible to stand out and  How?

The answer is the use of Search Engine Optimization (SEO). SEO is the best and the only way to bring your website organically on top of the search result page, and drive the best traffic to the website and get quality leads. 

All you have to find is a good healthcare marketing service provider agency and invest your time & money. A healthcare SEO strategy must focus on using healthcare-focused keywords in order to create an optimized & valuable website content.

A few benefits are mentioned below:

  • Get on top of the Google Search Results Pages:

With an effective and continuous SEO strategies, you can get on the top rank on the Google Search results page. All you need is patience and the right person for healthcare SEO.

  • Better returns compared to any other Digital Marketing Strategies:

SEO is considered to be the best strategy when it comes to ROI (Return on Investment). You invest lesser and get good returns. These are because SEO is cheaper, more effective, and efficient when compared to other marketing strategies.

  • Attracting Web Traffic and Quality leads is easy:

SEO is everything about getting top ranks and attracting website traffic and leads your website. As, due to its convenient & simple approaches, it’s considered as one of the best digital marketing strategies.

Now, let’s see what are some of the best practices to improve the website rankings.

  • Choosing the right keywords,

To get the perfect list of keywords, you need to do a lot of Research & Development  and use various tools for searching the correct keywords . As, through these keywords, you can get an idea of what phrases people frequently use or how it can help to rank on top. Choose and use your keywords wisely in your content. 

  • Optimizing the metadata:

By Optimizing the metadata is the important  part of on-page SEO, as it consists of the HTML tags that are present between the opening & closing of the HTML code. Metadata are very important because it directly tells the crawlers/bots, what the site is all about. Meta title and meta description togetherly contribute towards the metadata. As Optimized keywords and call-to-action play a major role in SEO for doctors & medical practitioners.

  • Posting high-quality & optimized content

Posting the quality content can vary from simply posting blogs (that are keyword-optimized and provide a greater value to all the readers) in posting images,  videos, testimonials, infographics, etc., live interactions, with compelling CTAs. Being a professional from the healthcare division, you can benefit from providing answers to your users’ queries, creating health awareness blogs, which will indirectly help create brand awareness.

  • Creating a responsive and optimized UX website:

You can create a responsive and optimized UX website so that your site will work properly. As a result, a great user experience is the result of good healthcare search engine optimization.

  • Optimizing GMB ( GoogleMyBusiness) profile for local SEO:

Optimizing GMB ( GoogleMyBusiness)  accounts for local SEO is a process to target “location-based” traffic and get genuine leads for the website. A GMB account helps in providing the patient with every detail about the hospital, which is considered a good SEO for all doctors & medical practices.