Social media, the most important platform been used now-a-days for the marketing products, promoting brand-aware, connect to customers, and also helping in promoting new business. In order words, social media are is mainly used to create an online community to share thoughts, information, ideas, personal messages on any particular topic.
Social media is an important because it connects your business with customers and increases the visibility of your brand. Social media metrics are very important because it helps us in
how can we measure our successful the campaign is, and also it well us about our social strategy is performing.
The Important social media metrics are:-
1.Engagement
It measures all our public shares, likes, and comments for an online business’s social media efforts. As engagement has historically been, a common metric for evaluating the social media performance but doesn’t necessarily translate to sales.
2.Reach
As its a media analytics metric that refers to the number of active users who have come across a particular content of yours on a social media platform such as Facebook, Instagram, Twitter, or LinkedIn.
3.Leads
Leads are very quite simple, potential customers been useful for your business. As it expresses some interest in product or company and provided contact information, which you can use to follow up with all your information.
4.Social media followers
In social media, a follow mainly represents an user who chooses to see all your posts in their content feeds. As by getting more and more users to follow your accounts is a primary objective for any of the online businesses. As a result, you get a social media presence, and also helps to promote your business.
5.Click-Through Rate
A metric which measures the number of clicks on an advertisement is called CTR. Click-through rate or CTR shows the number of impressions received from any of your ads. As CTR is the ratio of users who click on specific links and you get an impression on that particular ad. Its thus, the number of users who viewed a page, email, or any advertisement.
